The store called “Hype” implies “leading the trend”. In the dark themed spaced with bright colored tea ware as decoration, makes the place young and chick.
On the counter of Hype Concept Café, more than 60 types of tea are stored in the transparent boxes, which are backed on the shelf. It might look like a castle of tea on a blink, or the kingdom of the west tea.
Talking about west tea, you might only remember black tea. The ones you can call the name, might only be Sir Lanka Black Tea, Darjeeling, Assam and Earl Grey. However, Hype has divided west tea into four categories dark tea, green tea, flower tea and fruit tea. Besides single type tea, there is also various mixed tea. All these teas come from same brand – the biggest tea chain store in Australia called T2. A brand that has completed changed the image of tea, that “drinks for elderly”.
The young couple Zheng Rongjiang and Xie Weiyi encountered T2 last year when they were traveling in Melbourne. “I like the bright and simple design of the store. It is very attractive. After visiting the flagship store, we wanted to bring the tea back to China.”
Both two don’t like coffee. Every time they were in a café, they either get juice or chocolate. Now, they are very surprised and happy to know T2, “The world of tea is indeed very big. And there is a fashionable way to drink tea.”
While the world is filled with café, they opened a tea store. The store called “Hype” implies “leading the trend”. In the dark themed spaced with bright colored tea ware as decoration, makes the place young and chick.
As expected, when the stored opened at first, most people will order coffee when they come into the store. Once they heard coffee is not sold here, they are look shocked. Then, some people will try the tea out of curiosity.
We ordered two teas – Monk Pear and Mint Mix. The former is jasmine dark tea, the latter is the 100% mint tea without caffeine. Besides mint, there are spearmint, and lemon whip grass. One with strong and thick flavor, another one is light and fresh. If you order fruit tea, you can even find the dried fruit meat inside tea.
The tea wares are made of good quality, feels good when you hold on to it. The color is white and nice. After you select the tea, you can choose a tea kettle you like from the shelf.
“Even though the price of T2 is low, the teas are mainly middle and high end. The use of bone china is trying to reproduce the traditional way of tea drinking. Looks high end without high price. Everyone can enjoy it.” Xie Weixyi explained.